Watch the show LIVE. CLICK HERE
Commercial marketing is a powerful discipline that influences people (say, you) to behave a certain way (say, buy Count Chocula cereal). But what if the concepts and tools used by commercial marketers were used to effect positive social change–to get people to stop smoking, exercise regularly, or conserve energy? That’s social marketing. This week we have three afficionados of social marketing, Andre Blackman, Qui Diaz, and Alexandra Rampy, who are also deep into the world of social media. How does social marketing work, and how does social media fit into the marketing mix when we’re talking about marketing for good, not just for increased commercial success. Come to this very special Par-tay 4 Good this Wednesday!
What: Jonny’s Par-tay, the live interactive online talk show
Who: Join special guests Andre Blackman, Qui Diaz, and Alexandra Rampy, with host Jonny Goldstein and super producer Scott Stead.
Where: jonnyspartay.com
When: July 16, Weds, 9-10PM.
3 responses so far ↓
1 Pulse & Signal » Blog Archive » Marketing for Good on Jonny’s Partay Tomorrow Night! // Jul 15, 2008 at 7:31 am
[...] The awesome Jonny Goldstein has written a post about the event taking place tomorrow evening, check it out here. [...]
2 Public Service, Journalism and Business: Standing for Freedom « SocialButterfly. // Jul 19, 2008 at 9:40 pm
[...] other week I was live on Jonny’s Par-tay. One of the viewers asked each of us what particular cause might be our favorite. I said [...]
3 Pulse & Signal » Blog Archive » Community, Comraderie and Feeling Good // Jul 22, 2008 at 6:11 pm
[...] last week I had the honor and opportunity to be on Jonny Goldstein’s Partay - along with two wonderful friends of mine, Qui Diaz and Alex Rampy. We were there to talk about [...]
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